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Introduction to SEO Course

The Introduction to SEO course is ideal for those who want to learn the basics of Search Engine Optimisation so they can start optimising pages on their organisation’s or business’s website to drive greater web traffic to their site and achieve higher search rankings in Google and other major search engines.

This one-day course teaches you everything you need to know to find and use the right keywords in the correct way to improve your search engine rankings.

Although our training firm is based in Brighton, Sussex, we travel to the offices of businesses, companies, universities and charities to teach groups and individuals the basics of SEO. Email us if you are interested in learning more about booking an Introduction to SEO course.

What the Introduction to SEO Course covers:

The Basics
What is SEO?
What is a search?
Search engines before Google
How Google changed everything
Web crawlers, spiders and bots

PageRank
Understanding ‘Link Juice’ or ‘Google Juice’
Using hyperlinks
What is ‘Topical PageRank’?
The importance of ‘TrustRank’
Avoiding duplicate content

Keywords
What are keywords?
Keyword research
Matching and exceeding your competition
Two important questions about SEO keywords
Understanding search results

The Search Engine Results Page (SERP)
Key elements of a SERP entry
Impact of page URL
Headings
SERP entry as your first sales pitch
Using metadata

Adding Metadata
Title tag
Meta description attribute
Meta keywords attribute
Meta robots attribute
Content management systems

Writing Page Content Exercise

Keyword Research
Short tail keywords, long tail keywords and examples
Judging commercial intent
Primary keywords and secondary keywords
Conversion to sales
How to select keywords

Google’s Keyword Research Tool
How to use Google’s keyword research tool
Conducting keyword research
Building up groups of keywords
Using the negative filter
Keyword research tips

On-Page SEO
Writing website pages using keywords
Keyword density
Keyword prominence
Factors affecting prominence
Using Ranks NL

Semantic Relationships
Inter-relationships of words on a webpage
Google’s quest to understand meaning
Double meanings
Old algorithms versus new algorithms
Using Latent Semantic Indexing (LSI)

Monitoring
Importance of SEO monitoring
Serpfox
Serpbook
Other monitoring packages
And finally. . .

Questions and Answers

Our Introduction to SEO Training Course will enable you to do your own search engine optimisation work, promoting your website without needing a large budget.

SEO Course Sussex

Our SEO course tutor, based in Brighton, Sussex, will explain the factors that go into successful search engine optimisation and search engine marketing.

This includes: website design and speed, website hosting, choice of url, backlinks, keyword research, keyword selection, using Google’s keyword research took, keyword prominence, keyword density, deploying keywords on a webpage (SEO copywriting), writing the page title, headings and sub-headings, using the meta-description and ensuring your listing in a Search Engine Research Page (SERP) entries successfully promote and sell your business, organisation and products.

We provide SEO courses in Sussex and London.

Email us your SEO training course requirements.