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Media Training and How to Write a Press Release Course

This media relations course will give you the knowledge to write good and effective press releases and develop valuable and effective working relationships with the media.

The course is ideal for anyone who wants to improve their press release writing and media relations skills, managers who need to draft, check or edit press releases and talk to the media and leaders and team members who need to use Public Relations (PR) to promote their organisation or business.

These are the areas covered by the course:

Working with the Media
How the media is structured
How PR differs from advertising
Basics of interacting with the media
The nature of news
News writing: the structure of news style
Analysis of news stories from daily newspapers

Press Release Writing
What is a press release?
What are journalists looking for in a press release?
How to write a first-rate release
Press release format
Press release Exercise One
Review of Exercise One
Exercise Two: identifying the failings in a press release
Review of Exercise Two

PR and Social Media
How the social media support PR
Using Facebook and Twitter
YouTube and video content
Google+ and SEO
The Rule of Three for engagement
Building social media into your PR campaign

Exercise Three
Review of Exercise Three

Targeting the Media
Which media to target – and when?
Disseminating press releases
Using a media contacts database
Building media contact lists
Writing generic press releases
Creating a press release template
Writing bespoke press releases
Online press releases
Warming up journalists
Following up with the media
Evaluation of media coverage

How to be a Media Spokesperson
Building relationships with the media
Briefing media
Knowing your subject
Providing contact details
Handling media enquiries and interview requests
TV documentary bids
Out-of-hours media enquiries

Recap of Course

Questions and Answers

Email us your requirements.

This course will improve your press release writing, news writing and media relations skills and increase the profile in the media of your organisation or business.

It will give you the knowledge and skills to contact journalists and brief the media about your news stories.

Our press release writing and media relations trainer has more than 30 years of experience in the media and has led the communications departments of four national organisations, arranging many PR Events and launches.

He has run national communications departments and press offices, worked as a journalist for national quality and tabloid newspapers, including the Sunday Telegraph, Mail on Sunday and at Express Newspapers, and in television business news at CNN, and as a copywriter and sub-editor.

Although he is based in Brighton, Sussex, he travels to the offices of businesses, not-for-profit organisations and charities in London, Sussex, Surrey, Kent, Essex, Hampshire and further afield to provide media training and how to write a press release courses.

Our company also offers one-to-one coaching sessions to help press officers and heads of communications and marketing improve their news writing and editing skills and communications professionals and senior managers to become effective spokespersons for their business, charity or not-for-profit organisation.

Email us with your media training needs.

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