Media training professional Ollie Wilson has been featured by the Brighton & Hove Independent newspaper – in its regular business column. Ollie, a specialist in communication communication training and crisis communication, was asked to give his tips for handling the media in a crisis. He has extensive experience of crisis management from his time running […]
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Blog
What is Reputation Management?
By Ollie Wilson Reputation Management is a term used by PR professionals that causes a lot of confusion. What is Reputation Management? What does it mean – and why do businesses and individuals care about it? Reputation Management can be defined as the “influencing and/or control of an individual’s or business’s reputation”. In other words, […]
Read moreJilly Cooper: The Bottom Line
By Laura King It seems extraordinary in an age where “50 Shades of Grey” is on every supermarket shelf that anyone would think of toning down the jacket of Jilly Cooper’s 1980s bonkbuster Riders for a 30th anniversary reprint. However, that is precisely what has happened to her classic racing romp. The new jodhpur-sprayed derriere […]
Read moreWhy media relations is still vital for business
By PR Brighton Ollie Wilson * When I started as a trainee newspaper reporter back in 1984, there were no mobile phones, no personal computers, no internet, no social media * Press releases would arrive by post, be carefully scrutinised by news editors and reporters alike, filleted for stories and duly filed on a long, […]
Read moreThe Public Relations of General Election 2015
The Public Relations of General Election 2015 * This has undoubtedly been the most exciting General Election I have followed – and one where strategy, media relations training and presentational style made a huge difference * Despite a tremendous amount of media training, there was an awkwardness and otherworldliness about the Labour Party leader that […]
Read moreThe silver strivers
The silver strivers By Brighton PR Ollie Wilson, MatchFit Media * One in 20 Britons over 70 are still working * It is not uncommon for unscrupulous employers to throw loyal staff aged 50 and above out of work * Weak employment law makes it easy for bad bosses to get rid of long-serving staff […]
Read moreFrom Rejection To Perfection
By PR Brighton Laura King One of the first things every business book tells you is that when you start a new business you need to acquire the skin of a rhinoceros – and fast! Rejection is about to become an occupational hazard and this time it is personal! No matter how challenging your former […]
Read moreThe Printed Page Fights Back!
By Brighton PR Laura King Saving money, reaching a worldwide audience and being sustainable into the bargain, it seemed like a winning formula! Turn all your printed matter into web content, social media and e-newsletters and, hey presto, what could go wrong? Well, for one thing retail companies – even online ones – quickly realised […]
Read moreDo Clothes Still Maketh the Man (or Woman)?
By MatchFit Media Training image expert Laura King Do Clothes Still Maketh the Man (or Woman)? On a recent shopping trip to update my work wardrobe, I was amazed to find absolutely nothing suitable in my local Marks and Spencer. I then tried shop after shop but it was just the same: hippy skirts, jeggings, […]
Read moreTaking a Peek at the Internet
By MatchFit Media Partner Laura King It was the mid-90s and, although I worked at a computer every day and had heard of the Internet, I had never actually seen it. As was standard practice in 1990s workplaces, internet access had been cut off lest we employees be tempted to “abuse it for personal use” […]
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