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Training to Get Your Personal PR Right

By Laura King Perhaps it is the “inner critic” or “self-sabotage committee” which meets in our heads which is responsible for so many of us misrepresenting ourselves with terrible Personal PR, to our detriment, in life. I have always had a reasonable understanding of the language of clothes and how to “look the part” for […]

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PR and Trump: Five Attributes of a Good Media Spokesperson

The saga of PR and Trump rolls on unabated. The world’s most overconfident man, with the poorest grasp of what his job entails, desperately needs a good media spokesperson. But the beleaguered US President’s selection of Wall Street big-hitter Anthony “The Mooch” Scaramucci as his communications director, a role for which the foul-mouthed mega-rich financier […]

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Car Hire PR: How Rip-Off Business Practices Negate Public Relations Work

Car hire PR professionals must be pulling their hair out at the antics of their bosses. The failings of car hire companies have long been a staple silly season story on the slow and lazy news days of summer. However this year, car rental companies have excelled themselves in offering a genuine news splash on […]

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When Property PR Backfires

When London developer Nick Scott, of CKC Properties, wanted to replace this (left) with this (below) he probably thought an interview in the local Brighton Argus would help his cause. At first all seemed promising as the print version of the Argus dutifully carried his assertion that “Brighton Still Needs 1,700 more rooms for students” […]

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Public Relations: Why is W H Smith So Hopeless with the Public?

Few businesses are more in need of a public relations makeover than W H Smith. The once-great brand has thrown its public perception out of the window in its endless pursuit of lower costs and high profit margins. If there is one place you are almost guaranteed poor customer service, it is W H Smith. […]

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Media Training Tips: Ten DON’Ts For Media Interviewees

Media training professionals strive to get their clients to a high standard of knowledge and performance so nothing will throw them in broadcast media interviews – and give them the media training tips to come across as reasonable, intelligent and in control of their role or brief. Sound media training with a seasoned journalist media […]

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My General Election 2017, Public Relations and Crisis Management

General Election 2017 was a rollercoaster of Public Relations cock-ups and botched attempts at Crisis Management – but also provided some notable Public Relations triumphs. I have been avidly following general elections for more than 40 years, since the days of Harold Wilson and Ted Heath, but, surprisingly, this was the first general election in […]

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Crisis Management: How Not To Handle A Bad Review

By Laura King, MatchFit Media Tunbridge Wells restaurant High Rocks found itself getting negative publicity – after embarking on a legal pushback against a disgruntled diner who left a one-star review on website Trip Advisor. Nurse and mother Sarah Gardner, 44, was stunned to find herself the recipient of a letter from a London law […]

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Crisis Management Meltdown

The PR disasters are coming thick and fast as the UK goes into crisis management meltdown. The General Election was Theresa May’s to lose after she started with a seemingly unassailable 22-point lead over her Left-wing opponent Jeremy Corbyn. No prime minister had ever had such a huge advantage going into an election. Then Dementia […]

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Public Relations and Donald Trump Make America’s Weirdest Marriage

Public Relations and Donald Trump make America’s weirdest marriage. In his vividly colourful, surreal life, the Orange Man has used PR to help make him very rich, attack his enemies and propel him into the world’s most powerful job. And yet Trump breaks every PR rule in the book, laughs in the face of conventional […]

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